The
early women’s movement, and more current social movement of women in the
workplace attract two audiences—women and men. The movement’s purpose is not
only to empower women, like many people assume, but also to convince men that
women are a gender worth supporting in the workplace.
Stretching
as far back at 1911, a day devoted to the empowerment of women called
International Women’s Day (IWD), has been a way to promote gender diversity in
the workplace. It endorses women’s growth through political, economic and
social achievements. In 2011, IWD’s slogan was “Empower. Invest. Accelerate.”
When researching the motives behind the day, words such as “strengthen and
encourage” were also included. These words are directed towards women, as the
connotation behind them instigates women to feel
motivated.
The
movement is also directed at men to convince them that women deserve the same
rights that they possess. Difference in pay and position keep (some) men from
understanding and accepting that women are just as capable as them.
For
more on the differences of men and women in the workplace refer to: Routledge
International Encyclopedia of Women
"International Women's Day 2012." International
Women's Day 2012. Aurora Ventures, 2012.
Web. 24 Apr. 2012. <http://www.internationalwomensday.com/>.
The
Global Retention of Women (GROW) 2011 International Women’s Day Toolkit
By:
Molly Flaig
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